PDR-Team | Sales

OPENING Opening Line ▶

"Hey, I'm [Name] with PDR-Team. We specialize in hail response — we deploy directly into shops to help manage volume. With the storm that hit [area] recently, I wanted to stop in and introduce ourselves.

Are you guys getting slammed with hail cars right now?"

🎯 Be casual. You're checking in, not selling. Ask a question and let them talk.

How they respond:

🔥 "Yeah, we're slammed" → use Pitch: Shop is Backed Up

🛡️ "We handle it in-house" → use Objection: Own Techs

❓ "What exactly do you do?" → use Explaining Services

🚫 "Not interested / too busy" → use Cold Response

PITCH Pitch — Shop is Backed Up ▶

"Perfect — that's exactly where we come in. We send our PDR techs directly to your lot. You don't move the cars, we come to you. Our guys work alongside your team or take the hail work completely off your plate so you can focus on your core collision jobs.

We also support the estimate process — so the entire hail cycle moves faster. The shop keeps the customer and the relationship. We just handle the dent side."

🎯 Emphasize they stay in control. You're a resource, not a takeover.

Their next question:

📋 "How does the estimate part work?" → Estimate Process

👤 "We already have an estimator" → Objection: Own Estimator

📊 "What's your capacity?" → Capacity Answer

💰 "What does it cost?" → Pricing Answer

PITCH Explaining Services ▶

"We're a mobile PDR operation — paintless dent repair for hail. Two things we do:

1. REPAIRS — Our techs do the actual PDR work on the vehicles right on your lot. You subcontract the hail portion to us.

2. ESTIMATES — We support the appraisal process so claims get processed faster and you capture the full dollar amount on each car.

A lot of shops use us just to clear the surge without hiring extra people permanently."

🎯 Keep it to two things: repairs and estimates. Let them tell you which problem is bigger.

PITCH Estimate Process — How It Works ▶

"We use industry-standard tools — Mitchell, CCC, Audatex — same platforms your shop already runs. Our estimators scan each vehicle and produce a line-item hail estimate that plugs right into your normal claim workflow.

For shops without a dedicated hail estimator, this is huge. Every car gets a proper estimate, every supplement gets caught, and nothing gets left on the table."

🎯 "Supplement recovery" is a real pain point. Shops often get underpaid because missed items aren't caught early.

PITCH Pricing — "What Does It Cost?" ▶

"We price per vehicle based on severity and the estimate. The shop doesn't pay us out of pocket — the repair cost comes out of the insurance claim, same as any other subcontracted work. You keep your margin, we handle the hail portion.

So the real question is: are you capturing the full value on those hail jobs right now? Because that's what we make sure happens."

🎯 Reframe cost as value. They're not spending money — they're making sure insurance pays what it owes.

PITCH Capacity — "How Many Techs Do You Have?" ▶

"It scales to what you need. We can have 2 techs here tomorrow or 10 techs in 48 hours — depending on your volume. We've managed events with hundreds of vehicles.

What we typically do is start with an assessment: how many cars do you have right now? From there we scope the crew and give you a realistic timeline. No commitment to a specific volume upfront."

🎯 Always tie capacity to their actual volume. Don't quote numbers you can't back up.

OBJECTION "We Have Our Own Guys" ▶

"That's great — how are they holding up with the volume right now?

Honestly, that's usually when shops call us. Not because their guys aren't good — but when you get 200 cars in two weeks, even great techs can't keep up alone. We work alongside in-house teams all the time. It's not replacing anyone — it's surge capacity."

🎯 Don't challenge their techs. Challenge the volume. Volume is the real problem.

OBJECTION "We Already Have a Vendor" ▶

"I'm not asking you to switch vendors for everyday work. I'm talking about when a storm hits and you have 200 cars waiting — that's a completely different operation.

When was the last time a hail event came through? What happened with your lot?"

🎯 This is about differentiation, not replacement. Most PDR vendors do routine work — not hail events at scale.

OBJECTION "Not Interested" / Cold Response ▶

"Totally fair — I just wanted to make sure you had the option. Can I leave you our info? We get calls all the time from shops a week in when the backlog builds up. No pressure — just want you to know we're in the area and can mobilize fast."

🎯 Plant the seed. Don't push. Shops that say no on Day 1 often call on Day 10 when they're buried.

TOP 4 "We Already Have Someone" — Your 4 Arguments ▶

You can edit any script below — changes save automatically. Hit ▶ Play to hear it read aloud so you can practice before the call.

⚡ Overflow — We're Your Backup

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🔬 Scanner — Do They Have One?

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💰 No Risk — Commission Only

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🤝 One Event Trial — No Commitment

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CLOSING The Close — Body Shop ▶

"Great. Here's what I'd suggest as a next step — let me walk the lot with you for 10 minutes. We'll get a count of vehicles and a sense of severity, and I'll give you a real scope: how many techs, how long, rough numbers per car.

No obligation to commit — just so you have something concrete. If you like what you hear, we can talk about getting started this week. Does that work?"

🎯 The ask is always a lot walk. Low commitment, high value. Get eyes on the cars.

NEXT STEP Left Info — Follow-Up Text Template ▶

"Hey [Name], this is [Your Name] from PDR-Team — great meeting you today. I'll follow up [day] as discussed. In the meantime, reach me anytime at [your number] if things get busy faster than expected."

🎯 Send within 2 hours. Speed matters — you're still fresh in their mind. Always leave with: name, contact, and agreed follow-up day.

MSO Multi-Shop Operator — How to Approach

💡 Key insight: MSOs already have a PDR vendor. Don't try to replace them — find the gap. Your goal is to get one event, one lot. Once you're in, the relationship grows.

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Overflow / Capacity — easiest door

Their vendor is fine for normal volume — but no single vendor can handle a major storm event. Position yourself as the rapid-deploy overflow. "We're not here to replace anyone. We're the call you make when you're 200 cars backed up and your vendor is already maxed out."

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The Scanner — strongest differentiator

Their current vendor almost certainly doesn't have a Colibri scanner. Lead with the estimate side, not the repairs. "How long are your supplements taking right now?" Faster estimates + supplements = faster cycle time and better cash flow. Totally separate conversation from PDR.

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Overwhelmed right now — skip the pitch

If they're drowning, don't pitch — ask "What's your biggest bottleneck this week?" and solve just that one thing. Get one event, one lot. Don't oversell.

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The line that opens all three doors

"I'm not calling to replace your vendor — I have one question: when your vendor is maxed out and you still have 150 cars sitting on the lot, what do you do right now?"

OPENING Opening Line ▶

"Hi, I'm [Name] with PDR-Team. We work with dealerships after hail events — we come on-site to assess and repair hail damage on your inventory, so you can get those units back to full lot value fast.

I wanted to stop in after the storm and see how badly you guys got hit. Is the GM or used car manager around?"

🎯 At dealerships, go straight for the GM or used car manager. Don't pitch the lot attendant.

What happens:

🔥 "Yeah, we got hit pretty bad" → Pitch: Lot Has Damage

📄 "We have an insurance process" → Insurance Claim Process

🛡️ "We use a vendor already" → Objection: Existing Vendor

❓ "How does it work?" → Explaining Services

PITCH Pitch — Lot Has Damage ▶

"Here's the thing — every day those cars sit with hail damage, you're losing lot value and deals. Customers see it. Either they walk, or they ask for $1,500 off a car that costs $400 to fix.

We come on-site with a full team, assess every unit, and start repairs immediately. We can clear an average dealership lot in 3–5 days depending on volume and severity. The repair cost ties directly into the insurance claim so everything is handled properly.

How many units are you looking at roughly?"

🎯 Frame it as lost revenue per day. The urgency is real — make sure they feel it.

PITCH Explaining Services — Dealership ▶

"We do two things for dealers:

1. ASSESSMENT & ESTIMATES — We scan every vehicle on the lot and produce a full per-unit estimate. This gives you a clear picture of total damage and supports the insurance claim properly.

2. PDR REPAIRS — We repair the dents using paintless dent repair. No repainting, no body filler. The car goes back to factory condition — fast, clean, insurance-supported.

Most dealers want both: assess everything first, then repair what makes financial sense based on each car's value."

🎯 Dealers care about speed and lot value. Hit both in every pitch.

PITCH Insurance Claim Process ▶

"We handle it end-to-end. We produce line-item estimates for each vehicle using industry-standard tools, then your F&I or fleet manager submits to your carrier. We've worked with all major carriers on dealer inventory claims.

The key is documentation. Our scans catch everything — including damage that adjuster walkthroughs typically miss. That means you recover the full amount, not just what's obvious."

🎯 Dealers often leave money on the table because their initial claim is incomplete. Your documentation is the fix.

OBJECTION "We Already Use a Vendor" ▶

"Totally understand. A couple quick questions: does your current vendor do on-site repairs, or do the cars leave the lot? And do they handle the insurance documentation, or is that on your team?

The reason I ask — most PDR vendors do pickup/dropoff and don't touch the claim side. We do everything on-site and produce the estimate documentation. It's a different model."

🎯 Ask questions that expose the gap. Most vendors don't do both on-site and insurance documentation.

OBJECTION "The Insurance Company Sends Their Own Adjuster" ▶

"That's common — and that's where we add the most value. Adjuster walkthroughs are fast and often miss damage. Our scan documentation gives your adjuster more to work with, so you recover the full amount instead of what they had time to catch in 20 minutes.

We're not competing with your adjuster — we're giving them better input."

🎯 Position as supporting their insurance process, not replacing it.

TOP 4 "We Already Have Someone" — Your 4 Arguments ▶

You can edit any script below — changes save automatically. Hit ▶ Play to hear it read aloud so you can practice before the call.

📊 Beyond Your Lot — The Market Opportunity

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🔬 The Scanner — A Service Your Customers Want

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💰 New Revenue Channel — Not a Vendor Swap

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🤝 One Event — See It in 48 Hours

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CLOSING The Close — Dealership ▶

"Here's what I'd propose: let me do a quick walk of the lot with you right now — 10 minutes. I'll give you a rough vehicle count and severity breakdown on the spot. That gives you a real number to bring to your GM or insurance contact, and we can talk about timeline from there.

No obligation — just a count and a scope. Does that work?"

🎯 Always push for the lot walk. It's low commitment and gets you in front of the inventory — once they see you know what you're doing, the conversation changes.

👤 Contact 📞 Phone 📞 Call Now 💬 Open SMS

LIVE CALL What to Say — Live Answer ▶

Hey [Name] — Josh Germer with PDR-Team. We specialize in hail response — we deploy directly into body shops to help manage volume during storm season. With the recent activity in your area, I just wanted to reach out and introduce ourselves. My question is simple: when hail hits and you're getting backed up — do you have a reliable PDR partner you can call in, or are you handling it all in-house? [Listen — then if the door is open:] That's exactly where we come in. We send our own techs directly to your lot — you don't move the cars, we come to you. We also handle the estimate process so the whole cycle moves faster. You keep the customer and the relationship, we handle the dent side. I'd love to stop by for 10 minutes and show you what that looks like. Are you around this week?

🎯 Be casual — you're checking in, not pitching. Ask a question first and let them talk.

VOICEMAIL Voicemail Script ▶

Hey [Name] — Josh Germer with PDR-Team. We work with body shops to handle hail volume — deploying our own PDR techs directly to your lot during storm season so you're not turning away cars. I just have one quick question I'd love to ask you. Call me back when you have two minutes — Josh Germer, PDR-Team — 214-380-1554. Talk soon.

🎯 Keep it under 25 seconds. One question hook, your name twice, number once.

SMS Text Message ▶

Hey [Name] — Josh Germer, PDR-Team. We help body shops handle hail overflow — deploy our own techs to your lot so you're not turning cars away. Just one question for you — call or text me back when you have 2 min. 214-380-1554

🎯 Under 160 chars. No pitch — just one hook and a call to action.

💬 Open in Messages

FOLLOW-UP After-Call SMS — "We Already Have Someone" ▶

Hey [Name], Josh from PDR-Team — good talking today. I hear you on having your techs. Quick thought: we're not here to replace anyone — we step in when a storm hits and your shop is maxed out. We also bring a hail scanner that cuts estimate time in half. Zero cost to you, commission only. Worth a 2-min look: bodyshop.pdr-team.com — lmk what you think. -Josh

🎯 Send within 30 min of hanging up. Reference the call, acknowledge their objection, then plant the seed with the link.

💬 Open in Messages

LIVE CALL What to Say — Live Answer ▶

Hey [Name] — Josh Germer with PDR-Team. We offer hail claims solutions for dealerships. I know you most likely have someone for your lot repair — but my question is more general: are you interested in capturing more of the hail-damaged cars in your market? There are thousands of them every season, and most dealerships are only touching their own inventory. I really just have one question for you — are you currently offering hail repair to your own customers, and are you actively marketing it to them? [Listen first — then if the door is open:] That's exactly where we come in. We don't just repair — we bring our own hail scanner that makes the whole process more efficient than anyone else. Estimates done dramatically faster. Supplements resolved in hours, not days. Every finished car verified before it goes out. I'd love to show you what that looks like. Do you have 20 minutes this week?

🎯 Lead with the market opportunity — not your services. Get them thinking about revenue they're missing.

VOICEMAIL Voicemail Script ▶

Hey [Name] — Josh Germer with PDR-Team. We offer hail claims solutions for dealerships — and I know you most likely have someone for your lot. But my question is bigger: thousands of cars get hit in your market every season. That's millions in repair revenue. Are you capturing any of that beyond your own inventory? I just have one question I'd love to ask you directly. Call me back when you have two minutes — Josh Germer, PDR-Team — 214-380-1554. Talk soon.

🎯 The market size hook is the most powerful line. Say it clearly and pause before giving your number.

SMS Text Message ▶

Hey [Name] — Josh Germer, PDR-Team. Thousands of hail-damaged cars hit your market every season — that's millions in repair revenue. Just one question for you — call or text me back when you have 2 min. 214-380-1554

🎯 Numbers create urgency. Keep it short — this is a curiosity hook, not a pitch.

💬 Open in Messages

FOLLOW-UP After-Call SMS — "We Already Have Someone" ▶

Hey [Name], Josh from PDR-Team — good talking today. I hear you on having your PDR vendor for the lot. My question was actually different — are you capturing hail repair revenue from your walk-in customers? Every storm season there are thousands of hail-damaged personal cars in your market. 2-min read: bodyshop.pdr-team.com — worth a look. -Josh

🎯 Reframe the objection — their vendor covers the lot, not the customer opportunity. The link does the selling.

💬 Open in Messages

Sales

What to Bring

🔧 Body Shop

🚗 Dealership

What to Bring

🔧 Body Shop

🚗 Dealership

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